Creative Strategist & Branded Content Producer | Film, TV, & Commercial Storytelling
- Michael Chen
- Nov 8, 2023
- 2 min read
Updated: Feb 19
Bridging Brands, Screens, and Audiences: A Creative Strategist’s Portfolio
For over a decade, I’ve crafted strategic narratives that drive engagement for global brands and streaming platforms. From viral branded content campaigns for FMCG giants like Nescafe and Tiger Beer to producing original series like Murder By Moonlight (Astro Original) and Geng Kubur (Netflix SEA), my work merges creativity with measurable commercial impact.
By the Numbers:
200+ Short-Form Branded Videos: Serving industries from FMCG to real estate.
Film & TV Production: 2 feature films (Geng Kubur on Netflix SEA), 8 episodes of Murder By Moonlight (Astro Original Premium Series), and 4 standup comedy specials.
Acting & Storytelling: 12 plays, 4 musicals, 7 TV series, and 2 movies.
Check out my Creative Portfolio below -
Case Study: Nescafe’s "Morning Moments" Campaign
As a branded content producer, I transformed a routine New Year’s coffee giveaway into a viral, emotionally resonant campaign. Key results:
Scalable Storytelling: Turned transactional activations into narratives about human connection, adopted regionally by Nescafe.
Data-Driven ROI: Campaign repetition across Southeast Asia validated cultural relevance and ROI.
Strategic Collaboration: Aligned creative vision with Nescafe’s business goals for seamless cross-border execution.
Why Partner With Me?
Multidisciplinary Expertise: Producer, actor, and strategist skilled in film/TV production, commercial content creation, and data-driven storytelling.
Global Reach: Content distributed on Netflix, Astro, and regional platforms.
Award-Winning Impact: Recognized campaigns for Citibank, Tiger Beer, and more.
Core Philosophy:
While AI reshapes tools, authentic storytelling remains timeless. My focus? Crafting narratives that captivate and convert—whether for streaming platforms, brands, or startups.
Let’s collaborate:
Need a creative strategist for your next film, TV series, or branded campaign? [Contact me] to create stories that move markets.
Other ways you can reach me:
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