Michael Chen

Creative Leader | Commercial Driver | AI Pioneer

15+ years building brands and businesses across Southeast Asia—from Netflix films, Astro Premium TV Series to 200+ digital campaigns for the likes of Nescafé, Tiger Beer, Citibank, and Astro.

I've founded studios (RM1M+ revenue, 70% client retention), owned P&L, and pioneered AI-augmented production achieving 80% efficiency gains. Where most choose creative excellence OR commercial results, I deliver both.

Producer. Strategist. Kickboxing Instructor.

I build content that moves audiences—and businesses forward.

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SHORT BIO

I'm an actor, producer, and kickboxing fitness instructor.

I've been in the Malaysian entertainment, advertising & performing arts scene since 2003, doing everything from acting, producing, marketing, events and fully entrenched in the media & digital marketing landscape.

Some highlights:

Since 2002 : Teaching Kickboxing for fitness & certifying instructors to teach kickboxing.
2013 to 2018: I dived into digital advertising as a branded content producer.
2019 to 2024: I was developing & producing original ideas for TV & Film as CEO of Iron Hill Media.
For what I'm doing today, look at what's cooking!

My Profile

WHAT'S COOKING?

Update: March 2026

I started a new role as Director of Creative Strategy & Experience at Always Marketing. I am excited at the prospect of being able to design O2O campaigns using real shopper behaviour from thousands of in-store activations, not just panel data or social listening. Read more at my LinkedIn.

As always,

If you're looking to work on your fitness, I have limited slots available for Kickboxing Personal Training clients. Interested to know more? CLICK HERE.

Meanwhile, check out the last film I produced, "Geng Kubur / Dead Boys Club", a coming-of-age horror movie. It had a nationwide theatrical release in April 2024 and is currently on Netflix (SouthEast Asia exclusive).

Read my blog to see more details of what else is cooking on my plate!

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